Tuesday, January 11, 2011

Swedish Style Blogger, Elin Kling teams up with H&M


H&M's latest collaboration is with Sweden Style Blogger, Elin King who started her blog in 2007- said to be a huge deal in Sweden.


The 11-piece collaboration will go on sale on February 3, 2011. Unfortunately, it will only be available in Sweden. 10% of the proceeds goes to UNICEF.

Seems like bloggers are really blowing up in the industry! I can't wait for H&M to come to Singapore in autumn!

See the entire collection on Elin Kling.

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