Thursday, April 22, 2010

Lee Hyori comes back in VOGUE

Image and video hosting by TinyPic

Pop singer Lee Hyori (이효리) appears in May's issue of Vogue Korea magazine. Wearing garments from Amsale, David Yurman, Adidas Originals by Jeremy Scott, Dior, Jamie & Bell, Repetto, Diane von Furstenberg, Juicy Couture, Missoni, Ann Demeulemeester, Fendi, Jardin de Chouette and more.

Image and video hosting by TinyPicImage and video hosting by TinyPicImage and video hosting by TinyPic

As much as I like Lee Hyori and how versatile she is in photoshoots, I really dislike the styling, make up and props used in the shoot. In April, Uee also did a similar shoot.. instead of basketballs, it was baseball and rugby.

Currently, the Koreans are really hyped about the world cup so instead of basketballs.. it'll be great if it were to feature soccer/football instead. Adding to that, I really don't get why the gowns should be styled with the Adidas/Jeremy Scott garments. She would have looked incredible gorgeous in those Amsale gowns.

I get that Vogue is probably trying to be different instead of being on trend but pairing it with gowns? Really?.. I rather they styled Lee like how 2NE1 were dressed for their Nylon shoot.

Lee Hyori is also the first star from Asia to endorse in Adidas Originals, probably explains why in influx of Adidas/Jeremy Scott garments in her MV and the shoot. Check out her commercial if you missed it, here.

I know Vogue Korea could do SO MUCH BETTER.

Lee Hyori's latest album, H-Logic is now in stores.
Alternatively, get her songs on iTunes.


  1. Yeah when I saw it, I thought exactly the same... Really poor styling for Vogue... I mean the idea was original but the whole thing looks really bland, and I know it's not Lee Hyori's fault :p. And they used Jeremy Scott clothes in EACH pictures!!! Come on! There is no others sportwear brands in Korea or what?

  2. Cant help but agree.
    the poses and expressions suck too. who's the director? i mean just because the woman is hot doesn't mean shes the perfect model? if they were going to do this type of hair the least they could do is use some funky cool makeup. its so boring..

  3. they used adidas because HYORI nuna is one of the presenter for trefoil this year, just my opinion btw she looked HOTTEST :p

  4. About the 4th picture.. I think Minzy wears it in "Try to Copy Me MV" and HyeoYeon wears it in "Run Devil Run MV"