Wednesday, January 27, 2010

Barbie x CFDA

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Alexis Bittar, Justin Guinta, Tory Burch

The dolls of Mattel are going for makeovers again!
Partnering with CFDA (Council of Fashion Designers of America) to create customized dolls which would be auctioned off eBay starting on Thursday, February 7th with a starting bid of $100. Proceeds from the auction will benefit CFDA's educational initiatives and scholarship program.

A total of 12 designers would be participating. Namely Albertus Swanepoel, Alexis Bittar, Betsey Johnson, Deborah Lloyd of Kate Spade, Devi Kroell, Isaac Mizrahi, Justin Giuta of Subversive Jewelry, Lorraine Schwartz, Monica Botkier, Philip Crangi, Rachel Roy and lastly, Tory Burch.
"I made her bright pink shoes with silver studs like my spring shoes," Roy told StyleList. "I took fabric from my spring collection and made a mixed media dress. The mixed media dresses are the ones Michelle Obama wears from me."

Adding, "I even had my intern do her hair, because I just couldn't stop. It was really a lot of fun."

"When Barbie was done, I took her to my patternmaker and asked her to duplicate the dress for the fall collection," she explained. "It's not working as a dress, but it is working as a shirt. Barbie inspired a piece in my fall collection." - Rachel Roy

"Each designer expressed his or her individual style by transforming their original Barbie Basics doll into a one-of-a-kind masterpiece," said Stephanie Cota, senior vice president of marketing for Barbie. "The use of unique materials, special fabrics and, in one case, real diamonds, demonstrate how to infuse one’s own style and personality by accessorizing."

Steven Kolb, executive director of the CFDA, added: "Because accessories are such a big element to the little black dress, this was a nice opportunity to put our accessories designers front and center."

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